Committed to building the best business environment for North American equipment dealers.

NAEDA's Headquarters


NAEDA Office:
1195 Smizer Mill Rd.
Fenton, MO 63026-3480
Phone: 636/349-5000
Fax: 636/349-5443

Email: naeda@naeda.com



Our Mission Statement:

"Committed to building the best business environment for North American equipment dealers."


Our Motto:

Helping Dealers Succeed

The purpose of the North American Equipment Dealer Association is to

  • promote the general welfare of retail agricultural, construction, outdoor power,  and large property equipment dealers in the United States and Canada
  • aid in the commercial and professional advancement of dealers-members
  • collect, compile and disseminate information and data of value or interest to its members
  • aid and protect its members collectively in any and all of their proper business relations
  • foster cooperation and fair practices between manufacturers, distributors, retail dealers, and customers
  • encourage and support equitable practices and high business standards within the industry
  • cooperate with other trade groups and organizations in matters of mutual interest and concern
  • encourage and promote legislative activities
  • do all things properly within the scope of an association of retail equipment dealers

NAEDA is affiliated with 14 state, regional and provincial associations made up of member dealers in their area. Each association acts as an autonomous unit within the area it serves. Together, NAEDA and its affiliates provide a wealth of services to approximately 5,000 equipment dealers in the two countries.

NAEDA’s subsidiary organization NAEDA Services, Inc., is responsible for the respected NAEDA Equipment Dealer magazine, the annual NAEDA Buyer’s Guide, NAEDA Update e-newsletter, and similar services.

Through the Ages

The North American Equipment Dealers Association (NAEDA) was founded in September 1900 as the National Federation of Retail Implement & Vehicle Dealers' Association. Since its inception, it has served equipment dealers. It was originally organized as a result of dealer protests regarding the marketing practices of manufacturers of harvesting equipment.

Although state and regional dealer associations pre-dated NAEDA, dealers believed they would be more effective as a group if their concerns were expressed through a national office. The first Canadian-affiliated association joined the association in 1959; two more were added in 1986 and 1987.
Today, the North American Equipment Dealers Association is one of the longest running trade associations in North America. It has achieved this position as a result of the loyal, dedicated leadership given to it by past and current officers and directors.