Snapper walk mowers available at Walmart

Author: Amy Volk | Posted: 1/21/2013

Three of Briggs & Stratton’s Snapper brand walk-behind lawn mower models will be sold at Walmart beginning this month. Briggs & Stratton has said previously that they would not manufacture products to be sold through the mass merchants (Briggs & Stratton Announces Cost-Saving Measures) and stress that these models are being made by an existing lawnmower supplier. 

“Our brand is available, but we are not manufacturing them,” explains Rick Zeckmeister, vice president of engine marketing and planning for Briggs & Stratton. “We are not going to manufacture lawn mowers for the mass merchants. It is very consistent with what other OEMs do. There are quite a few more dealer options, and only the walk mowers are available to Walmart.”

Snapper dealers also have access to these walk mower models as well, and can offer service for Wal-mart purchased walk mowers.


Source: Green Industry Pros