Echo and Kubota announce U.S. Dealer Alliance

Author: Amy Volk | Posted: 2/11/2014

Echo Incorporated and Kubota Tractor Corporation have announced a U.S. Dealer Alliance aimed at growing their combined sales within the commercial turf and consumer lawn and garden markets. As part of the alliance, Echo and Shindaiwa will become the preferred brands of hand held outdoor power equipment within the Kubota dealer network. The alliance also names Echo Bear Cat as a preferred brand of chippers, shredders, log splitters and wheeled trimmers within the Kubota dealer network.

“There is a tremendous amount of synergy between our companies and brands,” says Mike Best, Echo VP of Sales & Marketing. Echo Incorporated and Kubota Tractor Corporation both have parent companies headquartered in Japan, both are known for engineering and manufacturing professional-grade products and both target commercial users and large land owners. “By leveraging our common strengths, both companies will be well positioned for future growth in the months and years ahead,” says Best. 

According to Todd Stucke, Kubota VP of Agriculture and Turf Equipment, the Kubota dealer network includes over 1,100 sales and service locations. “We are excited about the opportunity to bring Echo, Shindaiwa and Echo Bear Cat products into the Kubota dealer network,” says Stucke. “These brands are well known in the market and they allow Kubota dealers to position a complete line up of products to commercial landscapers and homeowners alike”.

A series of joint sales and marketing programs will be rolled out this year, at which time Kubota dealers can begin expanding their customer product offerings to include Echo, Shindaiwa and Echo Bear Cat products.

Source: Green Industry Pros