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A Brief Respite From Task Group Updates

Legislative and educational opportunities within the coming months.

Last month, I promised an update on the progress of the Governance/Structure Task Group. However, this month, I need to briefly change the focus of this column in order to provide timely information on a couple of upcoming opportunities.

Before we move on to this month’s topics, I want to point out that beginning with this issue of the magazine, you will see a number of design changes intended to make the magazine more attractive, user-friendly and in tune with the needs of its audience. Redesigning the magazine is one of many recommendations by the Communications Task Group. Over the coming months, we will introduce additional changes as we seek to enhance our communication efforts and better serve you, our member.
By the time you receive this magazine, Congress will be on its August recess. Our representatives and senators will be on the campaign trail until well after Labor Day, probably in a town near you. If you have an opportunity to visit with your members of Congress or the Senate, tell them about our key legislative priorities, which can be found in the NAEDA Update on page 34. Be certain to ask your representative or senator for a commitment to support these crucial legislative issues. We need your help to ensure a positive legislative environment for our industry!
The second item for your consideration is the Green Industry and Equipment Expo (GIE+EXPO 2014), Oct. 22–24, in Louisville, Ky. Everyone loves a great deal, and I believe this is one of the best bargains around—$15 for early-bird pre-registration. Here are just a few of the show’s highlights, which are included in the early-bird registration fee:

▶ Exclusive dealer preview of the trade show exhibits, Wednesday, Oct. 22, 3 p.m.
▶ Seminars for owners and managers from national dealership consultant Bob Clements
▶ New Products Showcase
▶ Dealer Resource Pavilion
▶ New products in 750 indoor and outdoor exhibits
▶ Hands-on product comparisons in the Outdoor Demo Area, Thursday and Friday, Oct. 23–24
▶ Show specials and giveaways, including a drawing for $5,000 from STIHL on Wednesday, Oct. 22
▶ Access to industry trends, best practices and competitive intelligence
▶ Free concerts and networking after-hours

Valuable Add-Ons

Tech training and certification through EET C will be offered on Oct. 22, with tracks in basic skills ($30 each class) and advanced skills ($45 each class), plus discounted certification testing.
New this year, the Dealer Day Keynote Lunch, sponsored by Gravely and ST IHL, will kick off the show.

Wednesday, Oct. 22
1:00–2:30 p.m., Decide: Work Smarter, Reduce Your Stress & Lead by Example. $25 (includes a box lunch). In this interactive presentation, New York Times bestselling author Steve McClatchy will teach participants how to perform at their personal best on a daily basis. Attendees will learn to focus on results and the true drivers of performance; regain critical planning and personal time; and dramatically increase work/life engagement.
The Dealer Summit, presented by NAEDA and GIE Media, has been expanded to three sessions this year at the Kentucky Expo Center.

Thursday, Oct. 23

8:00–9:30 a.m., Dealer Summit Breakfast: The Crystal Ball Manufacturers’ Panel. $25 (includes a light breakfast). This includes a Q&A with leading outdoor power equipment manufacturers.
10:00–10:55 a.m., Dealer Summit Special Report: Contractor Buying and Attitude Trends. $15. Research results that will help dealers be more effective in marketing to landscape and lawn care contractors will be reported.

Friday, Oct. 24
8:00–9:30 a.m., Dealer Summit Breakfast: Dealer “Best Practices” Panel. $25 (includes a light breakfast). Top dealers will address issues related to sales, marketing, regulatory compliance, employee benefits/compensation and key areas of running a successful OPE dealership.
Mark your calendar and plan to attend GIE+EXPO 2014, and bring your team! I will be there along with the NAEDA OPE Dealer Council and staff to listen and learn about your dealerships and issues affecting your operation. The education and training sessions, new-product demonstrations and networking opportunities are well worth the investment. The deadline for the early-bird discount is Sept. 11, so register today at www.gie-expo.com. I hope to see you in Louisville!
As always, your ideas, issues and suggestions are welcome, so please feel free to contact me at lawhunr@naeda.com or 636-349-6221.

Thank you for being a valued member of NAEDA.

RICHARD “Rick” LAWHUN is president/CEO of North American Equipment Dealers Association (NAEDA). The association provides educational, legal, legislative and financial services to approximately 5,500 retail agricultural, construction, large property/rural lifestyle and outdoor power equipment dealers in the United States and Canada. Rick can be contacted at 636-349-6221 or via e-mail at lawhunr@naeda.com.

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