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The continued success of the manufacturer during tough economic times is something to celebrate, as well.
The three-millionth Ariens Sno-Thro wasn't the company's signature orange. Instead, it was platinum in color to signify its importance.
It took 52 years to reach this point -- a testament to the minds and hands that build the machines.
"You put pride and skill and dedication into your work, and that's why, that's why you've sold three million snow throwers and why you're going to continue to sell even more at a faster pace," Governor Scott Walker said.