Internet Marketing 101: How to use Google analytics

If you’re not already using Google Analytics as part of your website diagnostics toolkit, you should. Google Analytics is a free, robust solution with custom reporting and advanced segmentation built-in, not to mention the tight integration with Google’s core search and display business. This three minute video walks you through the basics of Google Analytics, a few of it’s pros and cons, and how it can help you understand the performance of your dealership’s website.