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FAE USA, Inc. holds Open House/Conference & Demo Day

Posted: 6/20/2013 | Views: 1008

FAE USA, Inc. held an Open House/Conference & Demo Day at its North American headquarters in Flowery Branch, Georgia on May 9th, 2013.

The company is considered to be an industry leader in the design and manufacturing of land clearing, rock crushing and soil stabilization attachments with sales and business units operating in more than 35 countries.  FAE USA, a wholly-owned subsidiary of FAE Group SpA of Fondo, Italy, specializes in advanced shredding technologies, is and provides all domestic sales and product support for FAE products in North America.

During the well attended press conference, Giorgio Carera, CEO of FAE USA, proudly listed some the achievements that have made FAE the market leader in the mulching industry and highlighted a new line of implements that will continue the company’s tradition of setting the industry standards. Dealers, manufacturer’s reps and customers learned about FAE’s newest products and saw equipment demonstrations in an actual working environment under real-world conditions. 

Upon returning from the demo site, the new FAE UML/SSL 150 VT mulcher head was unveiled. Company CEO Giorgio Carera stated, “this new skid steer head includes many upgrades from the previous model, but at the same retail price. We’ve put a lot of money into its development and we kept the price the same!” 

One of the attachments that garnered a lot of interest was brought in by Tom King, President & CEO of Supertrak based in Punta Gorda, FL and Dave Evans of Supertrak in Cameron, NC. The specific machine displayed was a Supertrak 140RTL, a 4-wheel articulated custom built mulcher (140 HP, 125 hydraulic horsepower to the head and a 4-wheel articulated machine) which gives it a lot more mobility than the one of a small track machine with a crusher. This Supertrak machine utilizes the FAE STC SSL 150 stone crusher, which the company sells as a package.

Allen Tennis of Custom Truck & Equipment in Kansas City, MO who has been selling the FAE line for about a year had high praise for FAE products. “The customers like them. The products pretty much speak for themselves and the quality is outstanding. It’s been a great addition to our product line. We also include these in our rental fleet, which is something that a lot of companies won’t do. We’re confident enough in the FAE head that it can go out and take the abuse that some of the rental customers are going to put on it.” 

There were some “first timers” in attendance at the event, including John Dal Bianco of F5 Equipment based in Stockton, CA. “I’ll be selling the full line of FAE and Prime-Tech products in all of California, Nevada and Arizona. Our company specialty is in forestry and mastication products, and the FAE products are a good complement to our existing lines. Customers love these cutting heads. The products are very low maintenance and we hear no complaints whatsoever. We’re excited to now get into the road maintenance units.”  
John Forgan of Southwest Ag in Durango, CO, a full line Kubota dealer for over 30 years said “the FAE heads are a good match with our product line. Tractor wise, we only go up to 135 HP at the moment, and in our rental fleet we offer a tractor with an FAE stone crusher. We’ve had success with this piece and also with FAE forestry cutters mounted on excavators for mulching timber, ditch bank mitigation and just overall clearing. We have quite a bit of oil field activity so we’re looking to create more opportunities for sales of road and pad maintenance attachments, as well as for fire mitigation.”

As the event was winding down, Carera stated that everyone seemed very positive that the market is coming back. 

“We have new products ... including our new low flow mulching attachments we are introducing at this event,” he said. “We explored this market for quite some time and found there was a good potential with contractors that own low flow machines who want to do multiple jobs and be able to add the ability to grind and mulch material and underbrush. What we saw were a lot of low flow skid steers owned by contractors looking for other options to fully utilize their machines and expand into other types of work. With the majority of the skid steer loaders on the market being low flow machines; this was a natural progression for our lineup of mulchers. These new attachments also carry over into utilization in the farming industry.” The new low and high-flow attachments are now available.

Carera added, “FAE prides itself on using the best engineering and technology available as well as the best materials, such as Hardox steel. We are the only manufacturer in this segment of the industry that is permitted to carry the Hardox logo on our attachments.”

To learn more about the machinery and attachments manufactured by FAE Group SpA, please call their North America office at 877-FAE-USA1 (323- 8721), visit, or e-mail us at

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About the FAE Group SpA of Fondo, Italy,
FAE manufactures a broad line of attachments. The full line includes: skid steer mulchers, excavator mulchers, PO tractor mounted mulchers, prime mover mulchers, forestry tillers, rock crushers, asphalt grinders and track self-propelled mulchers (PrimeMovers).
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