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Beef industry leaders urged to unite for common good

Posted: 1/6/2014 | Views: 339

The leaders of Canada's fractured beef sector need to work together and the rest of the industry needs to chip in more dollars for marketing and research, says a new report from a high-level task force. "We need to think as an industry, not just as sector components," said marketing specialist Kim McConnell, one of a trio of respected industry veterans who have spent the past year consulting players in the sector from across the country.


Source: Grainews

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