Equipment dealers can benefit from relationships with propane retailers
Posted: 4/21/2014 |
The growing number of landscape contractors adopting clean, American-made propane provides a competitive advantage for outdoor power equipment dealers who sell and service propane-powered equipment. Aside from the obvious benefit of increasing sales and building relationships with customers, dealers also have the opportunity to connect with propane retailers. Leveraging a relationship with a local retailer results in benefits and support that equipment dealers often overlook.
According to Mark Linkletter, mower fuel sales manager for Ferrellgas, retailers aim to make the propane aspect of a dealer’s job easier. “Our job is to support dealers just as much as it is to support end-users,” he explains.
Linkletter acknowledges a dealer’s multi-faceted role. Dealers provide landscapers with support before, during, and after the equipment sale, becoming a one-stop shop for landscapers who need service, rental or loaner equipment, parts and industry news. As a result, they’re often the first source of information about propane.
“Dealers are a key component in ensuring a contractor’s propane operation works smoothly and seamlessly,” Linkletter says. “And they don’t have to do it alone. Propane retailers can offer a lot of support dealers don’t always think about.”
Source: Green Industry Pros