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Kawasaki’s Engine Division promotes four executives

Posted: 8/11/2014 | Views: 315

Kawasaki Engines, a Grand Rapids, Mich.-based division of Kawasaki Motors Corp., U.S.A., has promoted four members of its management team. Leading the group announcement is Rodger Howe (pictured), who becomes vice president. He is joined by Karen Howard, senior manager, national sales-dealer and select distributor channels; Tom Moskwa, senior manager, engineering & technical services; and Lorraine Lauer, who becomes senior administrative sales supervisor.

Howe has served in executive positions with Kawasaki in both the consumer products area and with the Engine Division, most recently as the division’s executive director. His broad experience with the company includes sales, marketing, and operations posts, and he will now oversee various aspects of the company’s growth plans for the division’s business.

Howard, who is also a veteran Kawasaki employee, has held marketing management titles and is being promoted from her position as national sales manager, dealer and select distributor channels. She will continue to develop and implement strategic sales plans, focus on improvement of dealer traffic, oversee the company’s district manager sales team, and help ensure the achievement of wholesale objectives.

Source: Outdoor Power Equipment

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