NAEDA Newsletter
Wednesday, October 01, 2014 Helping Dealers Succeed!
The Dealer Resource Pavilion, co-sponsored by NAEDA, has a new location this year - in the South Wing Lobby.  This is where you will attend Bob Clements' free management classes, check in for tech training and meet your key suppliers.

Visit the NAEDA booth each day, Oct.22-24, to enter to win an Apple iPad.  And hear how NAEDA works on your behalf in areas of government relations, manufacturer/legal issues and regulatory issues.  Also, receive a hands-on look at the OPE Flat-Rate Guide, the industry’s most comprehensive flat-rate service manual.

Join NAEDA at these dealer events (see flyer):

Wednesday, Oct. 22 - Dealer Day
(Open exclusively to dealers, distributors, retailers, rental dealers and media. Dealer Resource Pavilion open 9:00 am - 7:00 pm)
11 - 12:30 pm    -    “Dare to Be Different”
1 - 2:30 pm    -    Dealer Day Keynote Lunch - Steve McClatchy “Decide: Work Smarter, Reduce Your Stree & Lead by Example”
3 - 7 pm    -    Indoor exhibits open for dealers, distributors, retailers, media.
Welcome reception (5-7 pm) on the exhibit floor ($5,000 giveaway at 6:30 pm sponsored by STIHL, Inc. Booth #5074)

Thursday, Oct. 23
9 - 5 pm    -    Indoor exhibits & Outdoor Demonstration Area open
11 am - noon    -    “Add Dollars to your Bottom LIne by Improving Your Service and Parts Department’ KPIs”
2 - 3 pm    -    “Get Out of Your Financial Rut and Generate Instant Income”

Friday, Oct. 24
9 - 4 pm    -    Outdoor Demonstration Area open
9 - 5 pm    -    Indoor exhibits open.  $10,000 giveaway throughout the afternoon, sponsored by Belgard.
11 am - noon    -    “Radically Transform Your Dealership by Improving Your Absorption Rate”
2 - 3 pm    -    “Turn Your Slow Season into a Profitable Part of Your Year”

Technician Training, Oct 22 -  The training is approved for EETC Continuing Education Units and Power Pro Approved.  No other venue offers hands-on tech training on two-stroke engines, electrical diagnostics and the basics of diagnosing hydraulic systems and diesel engines, all in one day.  The training will focus on testing and repairing to help improve the quality of work, reduce comebacks and improve technicians’ billable rates.
*Basic Tech Training - Fuel Service Training, Carburetor Systems/Diagnostics 101, Electrical Basics 101, Propane Fuel Systems 101
7:30-9:30 am  10:00-noon  1:00-3:00 pm
*Advanced Tech Training - Two Stroke Engine Failure Analysis, Four-Stroke Engine Failure Analysis, Drivetrain Systems
8:00-11:00 am  noon-3:00 pm
*Requires pre-registration.

Dealer Summit,  Oct. 23 - 24 -  The Dealer Summit has been expanded to three sessions this year.  A light breakfast, sponsored by NAEDA, is included with the Thursday and Friday morning sessions.
8 - 9:30 am - *Dealer Summit Breakfast - “The Crystal Ball Manufacuturers‘ Panel,” featuring representatives of Briggs & Stratton, Husqvarna, Power Equipment Distributors and Scag Power Equipment
10 - 10:55 am - *Dealer Summit Special Report - “Contractor Buying and Attitude Trends”
8 - 9:30 am - *Dealer Summit Breakfast - “Dealer Best Practices Panel”
*Requires pre-registration.

Industry & Manufacturing News
NAEDA Compensation and Benefits Survey

Thanks to those dealers that submitted data to the NAEDA Compensation and Benefits survey.  This year we conducted two separate surveys, one for agricultural and industrial equipment dealers and/or corporate dealership organizations and one for Outdoor Power Equipment dealers.  

If you have started the survey and inadvertently completed the survey without submitting data, or if you are unable to find the link or return to the survey, please contact Joe Dykes at or 636-349-6205 for a link to return to the survey.

Those dealers that have participated in the survey will receive a copy of the results.

Your participation in this important project is greatly appreciated!

Massey Ferguson and Woods Equipment enter into Agreement

DULUTH, Ga. (Sept. 15, 2014) — Massey Ferguson®, a tractor brand of AGCO (NYSE:AGCO), and Woods®, an implement and attachment brand of the Farm, Ranch, and Agriculture Division of Blount International (NYSE: BLT), have joined together to provide the highest quality implements paired with the highest quality tractors.

“Through this agreement, customers have access to more than 70 Woods implements paired with Massey Ferguson tractors,” says Jerry Johnson, president of Blount International’s Farm, Ranch and Agriculture Division. “We’re proud to provide Massey Ferguson dealers a broader product offering and to have sales of these implements supported by AGCO Finance programs.”

Woods rotary cutters, finishing mowers, flail shredders, rear-mounted snow blowers and landscape equipment will be painted to match Massey Ferguson tractors and will be available at participating Massey Ferguson dealerships.

Some Massey Ferguson dealers already carry Woods products. Now, many more Massey Ferguson dealers will have an opportunity to sell the combined equipment.

Source: Woods Equipment

As US farm cycle turns, tractor makers may suffer longer than farmers

Farm equipment makers insist the sales slump they face this year because of lower crop prices and farm incomes will be short-lived. Yet there are signs the downturn may last longer than tractor and harvester makers, including Deere & Co, are letting on and the pain could persist long after corn, soybean and wheat prices rebound.

Farmers and analysts say the elimination of government incentives to buy new equipment, a related overhang of used tractors, and a reduced commitment to biofuels, all darken the outlook for the sector beyond 2019 - the year the U.S. Department of Agriculture says farm incomes will begin to rise again.

Company executives are not so pessimistic.

"Yes commodity prices and farm income are lower but they're still at historically high levels," says Martin Richenhagen, the president and chief executive of Duluth, Georgia-based Agco Corp , which makes Massey Ferguson and Challenger brand tractors and harvesters.

Source: Reuters


Legislative & Regulatory News
United States and Brazil reach Agreement to end WTO Cotton Dispute

WASHINGTON, Oct. 1, 2014 - Today, Agriculture Secretary Tom Vilsack and U.S. Trade Representative Michael Froman announced that the United States and Brazil have reached agreement to settle the longstanding Cotton dispute in the World Trade Organization (WTO). Under the terms of the agreement, Brazil will terminate the Cotton case, giving up its rights to countermeasures against U.S. trade or any further proceedings in this dispute. Brazil has also agreed not to bring new WTO actions against U.S. cotton support programs while the current U.S. Farm Bill is in force or against agricultural export credit guarantees under the GSM-102 program as long as the program is operated consistent with the agreed terms.

"Through this negotiated solution, the United States and Brazil can finally put this dispute behind us," said Secretary Vilsack. "Without this agreement, American businesses, including agricultural businesses and producers, could have faced countermeasures in the way of increased tariffs totaling hundreds of millions of dollars every year. This removes that threat and ensures American cotton farmers will have effective risk management tools."

"I am pleased that the United States and Brazil have found a permanent resolution to the Cotton dispute," said Ambassador Froman. "Today's agreement brings to a close a matter which put hundreds of millions of dollars in U.S. exports at risk. The United States and Brazil look forward to building on this significant progress in our bilateral economic relationship."

Source: USDA

Congress to push Internet sales tax after midterm elections

Lawmakers have set up a lame-duck showdown over a long-stalled issue: whether to give states more authority to tax Internet sales. Senate Majority Leader Harry Reid (D-Nev.) put the online sales tax legislation at the top of his priority list, when he shared his post-November to-do list before leaving Washington to campaign. 

“That is long, long overdue,” Reid said of the online sales tax bill, known as the Marketplace Fairness Act (MFA). He said he’d do “whatever it takes to get that done.”

Supporters have seen their efforts fall short before. But they believe they’ve found the perfect vehicle for getting a bill across the finish line this year — linking it to an extension of a widely supported law that bars local taxes on Internet access, the Internet Tax Freedom Act (ITFA).

Lawmakers extended the moratorium on Internet access taxes, which was scheduled to expire on Nov. 1, until mid-December in the stopgap spending measure they passed last week. The short-term spending bill expires on Dec. 11, giving supporters a chance to pair the Marketplace Fairness Act with a longer extension of the online tax moratorium.

Read more.

Source: The Hill

Navy, DOE, USDA Invest in Biofuels

The U.S. Departments of Navy, Energy, and Agriculture announced Friday that three companies have been awarded contracts to construct and commission biorefineries capable of producing drop-in biofuels to meet the transportation needs of the military and private sector.

Made through the Department of Defense's Defense Protection Act of 1950, the awards total $210 million.

In total, these projects would produce more than 100 million gallons of military grade fuel beginning in 2016 and 2017 at a price competitive with their petroleum counterparts, DOE said Friday.

Source: DTN Progressive Farmer

113th Congress could yield fewest laws in 60 years

Say this about the 113th Congress: It’s managed to live down to low expectations.

With only a lame-duck post-Election Day mop-up session left before a new Congress takes the oath of office in January, the 113th is on track to be one of the least productive congresses — in terms of laws passed and signed by the president — in 60 years.

The 113th Congress, which passed a continuing resolution to keep the government funded through Dec. 11 before heading out of town, has seen just 163 pieces of legislation enacted.

That total, from the House Clerk, tracks only through August, but it’s more than 100 pieces of legislation below the 283 measures enacted in the 112th Congress and well below the 383 in the 111th Congress.

Another handful of bills, including the continuing resolution, have been sent to the president, but unless the 113th has an unprecedented burst of productivity when they return for the lame duck, the die is cast.

As Georgia Democrat Hank Johnson told CQ Roll Call last week, “This has been the most do-nothingest Congress.”

Source: Roll Call

Over 6-year wait, pipeline cost has hit $10 billion, company says

Supporters of the Keystone XL oil pipeline observed six years of waiting for federal approval last week by counting lost economic benefits.

TransCanada Corp. submitted an application to the U.S. State Department seeking approval of the pipeline six years ago Friday. The project requires a presidential permit because it crosses an international border.

“Americans along the pipeline route and across the nation have been denied thousands of jobs, millions in revenue and countless opportunities,” said Karen Harbert, president of the Institute for 21st Century Energy, a division of the U.S. Chamber of Commerce.

Meanwhile, delays may drive up the cost of building the pipeline by 85 percent, to $10 billion, TransCanada said. The new estimate, confirmed by a spokesman for the Calgary-based company after comments made by CEO Russ Girling to the Wall Street Journal, increases the project cost from the current $5.4 billion.

Source: Omaha


NAEDA Update Official Sponsor
Canadian News
Tories move to limit debate in Senate as controversial union bill heads back to upper chamber

Conservative senators are making a bid to cut short debate on private members’ business just as the Senate is about to revive debate on a controversial bill that would force unions to publicly disclose details of their spending.

Source: National Post

Damaging frost across Prairies adds to misery

Widespread frost that covered a large portion of the western Canadian grain belt last week has dealt another blow to 2014 crop prospects. Frost was reported in many areas of the West in the early morning hours of Sept. 10, Sept. 11 and Sept. 12, causing variable amounts of damage to standing oilseeds and late-seeded cereal crops.

Source: The Producer

Canada's inflation rate unchanged in August

Canada's annual inflation rate held steady at 2.1 per cent in August, according to new Statistics Canada figures released Friday. But many observers were caught off guard by an unexpected jump in another key indicator that helps the Bank of Canada decide if it should raise or lower interest rates.

Source: CTV News

Ukraine’s president thanks Canada for unwavering support in speech at joint session of Parliament

Ukraine has “crossed the Rubicon” to a new westward-looking future that leaves behind the darkness of its Russian past, President Petro Poroshenko said Wednesday in a moving, historic address to a joint session of Parliament.

Source: National Post

Bank of Canada pegs 'neutral' interest rate below historical norm

Canadian interest rates will likely peak at lower levels than they have in the past, the Bank of Canada’s second in command says – and the central bank might keep rates low even once the economy has returned to full throttle.

Source: The Globe and Mail

Why American conservatives are suddenly obsessing over Canada

You may remember your liberal friends threatening to move to Canada after George W. Bush was re-elected. But something surprising has happened in the last few years: Conservatives have fallen in love with Canada. The conservative journalist John Fund wrote in National Review this month that Canada was becoming “more American than America.” That’s the same John Fund who wrote a 1995 Wall Street Journal staff editorial calling Canada “an honorary member of the third world.” A lot can change in two decades. Read more...
Source: The Globe and Mail

No fear of housing bubble: CMHC

Prices of some Canadian homes are certainly too high, but there is no immediate catastrophe looming for the country’s housing market, the head of Canada Mortgage and Housing Corp. suggested in a speech Friday.

Source: The Globe and Mail

Cabinet to pitch $6.4-billion surplus, ‘economic bucket’ in multiple files this fall

Prime Minister Stephen Harper’s Cabinet’s main priority this fall will be the budget and establishing the Conservative government as a proven, responsible economic steward in the minds of voters, which will influence everything from the expected $6.4-billion surplus spending decisions to pipeline negotiations, say Conservatives. Political observers in Ottawa widely agree the 2015 pre-election period is already underway, and with the start of what’s expected to be the last full Parliamentary session before the writ officially drops.

Source: The Hill Times

Prime Minister Harper launches campaign-style speech, rallies Conservatives as House resumes sitting

Prime Minister Stephen Harper used a campaign-style rally at the Ottawa Convention Centre on Monday to launch his government’s fall season of Parliament as though it really were a prelude to the 2015 federal election—with hints the government is set to pass legislation that could eliminate the last remaining chance of parole in homicides where a lifetime prison sentence is imposed.

Source: The Hill Times


NAEDA, Association & Program Partner News
New OSHA Injury Reporting Regulations
OSHA released a new final rule on September 11, 2014 with two changes that have implications on all U.S. workplaces.  The new rule requires all dealers to maintain an OSHA 300 log and changes the reporting requirements for serious injuries at all workplaces.

OSHA 300 Log: In the past, new and used car dealerships among other industries had been exempt from completing and posting the OSHA 300 log based on their Standard Industry Code (SIC) code.  However, under the new regulatory change dealerships have lost this exemption and must keep this accident and injury form up to date.  This regulation goes into effect on January 1st so your first required OSHA 300 log would be for accidents that occur in 2015.  Starting on October 2nd KPA will conduct webinars to train your staff on how to keep the log up to date (Register Here) , and both our E&S and HR support teams will be able to assist you with completion.  Most KPA E&S clients already track accidents and conduct accident investigations on a regular basis as a method to keep injury rates low.  KPA is working on a solution for 2015 to have all of the accident information you keep in myKPAonline populated into the 300 log.

Injury Reporting:  Under the current regulation employers are required to report work-related fatalities and in-patient hospitalizations of three or more employees within eight hours of the event.  Under the new rule employers must report work-related fatalities to OSHA within eight hours of the event and all work-related in-patient hospitalizations, as well as amputations and loss of an eye to OSHA within 24 hours of the event.  This is a good topic to review with your entire management team during your next safety committee meeting because the hardest part will be handling these accidents over the weekend.  If you are in-doubt whether to report, report.  To report you can call your local area office directly or the 24 hour OSHA reporting hotline at: 1-800-321-OSHA (1-800-321-6742).

If you have questions about any of these regulatory changes please attend our upcoming webinar on October 2nd (Register Here), contact Eric Schmitz at (303) 228-8766 or, or you can read more on the OSHA website at:

Consider a contribution to NAEDA's Equipment Dealers Foundation

NAEDA’s Equipment Dealers Foundation (EDF) was created to provide grants to meet the industry’s need for training resources, career advancements and scholarships.  Through the years, the EDF has expanded its efforts to help dealership employees affected by natural disasters.  Moving forward, your support is needed for research, grants and scholarships to continue to enhance our industry.

When faced with a disaster, the EDF has been able to step in and help.  The EDF has financially aided a number of dealers and dealer employees, thanks to the generous support of dealers, manufacturers, suppliers and affiliated associations.

The purpose is not to replace insurance coverage or the entire business economics; rather, the efforts through “bridge grants” of up to $2,500 help put food on the table, replace toothbrushes and toothpaste, put gas in the vehicle and generally help individuals get their everyday routine back as quickly as possible.  To date, the EDF has provided more than $200,000 to assist disaster victims.

In 2012 and 2013, EDF has offered a matching scholarship program in conjunction with dealers and affiliate associations, with the goal of helping dealers train the next generation of employees.  These scholarships, coupled with the other matching grants of the sponsoring dealer and affiliate associations, were used to help students interested in the equipment industry attend schools and receive training so they can be a part of our industry after graduation.  To date, 145 matching scholarships have been awarded to students.

Now is where you can help.  In order for EDF to assist when disaster strikes again—and it will—and to help do research and provide important industry data and education, and provide scholarships to students excited about our industry, we need your continued support.  Please consider a generous donation to the NAEDA EDF as we close out the year.
Please visit our website at to contribute online.

Thank you.

Tip of the Month


Tip of the Month: What is HR Automation?

HR Automation is the process of transitioning your paper-based HR products to an online system. HR Automation programs allow owners, managers, and employees to perform HR-related functions on their own. These self-serve options allow actions to be taken at individual conveniences, from personal desktops. So why should you be automating your HR?
  • Through HR automation, you can maximize employee productivity.
  • Easily provide employees with HR tools, templates, and best practices.
  • Do more with fewer resources.
Do you want to learn more about HR automation? Contact
From the NAEDA Office
Task Groups Complete Initial Work
NAEDA board to consider recommendations for enhancing member service

For the past several months, eight task groups have been working behind the scenes to address the priorities or focus areas for transitioning NAEDA to a new governance model. Later this month, the task groups will present their findings and recommendations to the NAEDA Board of Directors for consideration. The meeting promises to be an exciting opportunity to plot the course for significant change within the association - change that will enhance service to the members and better position NAEDA for continued success.

Some of the more significant changes proposed by each of the task groups include:

▶ Expand the committee structure to better address specific responsibilities related to the association’s primary purpose and objectives.
▶ Expand the council structure to assist in identifying industry/dealer advocacy issues and developing programs, products and services that support the association’s purpose and provide dealer members with valuable business and professional development opportunities.
▶ Implement an elections process, which includes candidate qualifications, timelines, voting procedures and other facets necessary for affecting a regional governance model.

▶ Expand the categories of membership to provide additional opportunities for participation by industry partners.
▶ Develop a common application form and renewal notice, which includes data collection (lines carried, interest areas, etc.) for enhanced member relations management.
▶ Explore the option of implementing an expanded association management system (database) for defining members and fulfilling their specific needs.

▶ Expand the association’s messaging platform to include a comprehensive web site with increased functionality, social media and specialized applications for handheld devices.
▶ Create an editorial board of members and industry partners to assist in creating the editorial calendar for the association’s monthly magazine.
▶ Develop a centralized process for collecting/sharing business data, e.g., cost of doing business, transportation regulations and UTV/ATV regulations.

Manufacturer Relations
▶ Implement additional opportunities to communicate the association’s activities with regard to manufacturer relations.
▶ Develop a standardized process for soliciting dealer input prior to meetings with manufacturers.
▶ Develop a new procedure for accessing the Industry Relations Fund (IRF), and implement a strategy for soliciting contributions.

Government Relations
▶ Create a database with a grassroots level of key contacts, i.e., identified dealers who can phone politicians to discuss specific issues, invite politicians to their dealership or write letters in support/opposition to a particular legislative issue.
▶ Add a Members Only library of legislative information in the redesign of the NAEDA web site.
▶ Create a Political Action Committee (PAC) or similar organization for political fundraising.

Regulatory Compliance
▶ Add a Members Only library of regulatory information in the redesign of the NAE DA web site.
▶ Create a database of resource experts who can assist members in complying with various regulatory issues.

Member Services
▶ Enhance and expand dealer/industry data collection and communication opportunities to include quarterly state-of-the-industry reports.
▶ Implement additional opportunities to communicate the association’s advocacy efforts and legal services.
▶ Provide educational programs that compliment local offerings.

▶ Develop a media strategy with a target audience, relevant content and consistent contact.
▶ Expand the messaging platform to provide additional opportunities for member engagement.
▶ Explore opportunities to co-brand with the affiliate organizations.

As you can see, the task groups did an outstanding job of identifying numerous opportunities to create an active, vibrant association that meets or exceeds the needs of its members. The next several months promise to be busy and rewarding as we work to implement the recommended changes and provide additional value to our dealer members. I hope you will enjoy the coming changes as we work to create the new NAEDA!

As always, your ideas, issues and suggestions are welcome, so please feel free to contact me at or 636-349-6221.

Thank you for being a valued member of NAEDA.

RICHARD “Rick” LAWHUN is president/CEO of North American Equipment Dealers Association (NAEDA). The association provides educational, legal, legislative and financial services to approximately 5,500 retail agricultural, construction, large property/rural lifestyle and outdoor power equipment dealers in the United States and Canada. Rick can be contacted at 636-349-6221 or via e-mail at

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About NAEDA Update

North American Equipment
Dealers Association

1195 Smizer Mill Road
Fenton, MO  63026-3480
Phone: 636/349-5000 
Fax:  636/349-5443

NAEDA Update is provided as a service to members of the North American Equipment Dealers Association. This information may not be reprinted without permission from NAEDA.

The North American Equipment Dealers Association provides educational, legal, legislative, and financial services to approximately 5,000 retail agricultural, construction, large property/rural lifestyle, and outdoor power equipment dealers in the United States and Canada.

To subscribe to NAEDA Update by e-mail, send your request to or subscribe online at

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© 2014 The North American Equipment Dealers Association. NAEDA Update is provided as a service to members of the North American Equipment Dealers Association. This information may not be reprinted without permission from NAEDA.

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