NAEDA Newsletter
Thursday, October 30, 2014 Helping Dealers Succeed!
South Wing Lobby is new location for NAEDA’s exhibit booth at GIE+EXPO 2014
The Dealer Resource Pavilion, co-sponsored by NAEDA, has a new location this year - in the South Wing Lobby.  This is where you will attend Bob Clements' free management classes, check in for tech training and meet your key suppliers.

Visit the NAEDA booth each day, Oct.22-24, to enter to win an Apple iPad.  And hear how NAEDA works on your behalf in areas of government relations, manufacturer/legal issues and regulatory issues.  Also, receive a hands-on look at the OPE Flat-Rate Guide, the industry’s most comprehensive flat-rate service manual.

Join NAEDA at these dealer events (see flyer):

Wednesday, Oct. 22 - Dealer Day
(Open exclusively to dealers, distributors, retailers, rental dealers and media. Dealer Resource Pavilion open 9:00 am - 7:00 pm)
11 - 12:30 pm    -    “Dare to Be Different”
1 - 2:30 pm    -    Dealer Day Keynote Lunch - Steve McClatchy “Decide: Work Smarter, Reduce Your Stree & Lead by Example”
3 - 7 pm    -    Indoor exhibits open for dealers, distributors, retailers, media.
Welcome reception (5-7 pm) on the exhibit floor ($5,000 giveaway at 6:30 pm sponsored by STIHL, Inc. Booth #5074)

Thursday, Oct. 23
9 - 5 pm    -    Indoor exhibits & Outdoor Demonstration Area open
11 am - noon    -    “Add Dollars to your Bottom LIne by Improving Your Service and Parts Department’ KPIs”
2 - 3 pm    -    “Get Out of Your Financial Rut and Generate Instant Income”

Friday, Oct. 24
9 - 4 pm    -    Outdoor Demonstration Area open
9 - 5 pm    -    Indoor exhibits open.  $10,000 giveaway throughout the afternoon, sponsored by Belgard.
11 am - noon    -    “Radically Transform Your Dealership by Improving Your Absorption Rate”
2 - 3 pm    -    “Turn Your Slow Season into a Profitable Part of Your Year”

Technician Training, Oct 22 -  The training is approved for EETC Continuing Education Units and Power Pro Approved.  No other venue offers hands-on tech training on two-stroke engines, electrical diagnostics and the basics of diagnosing hydraulic systems and diesel engines, all in one day.  The training will focus on testing and repairing to help improve the quality of work, reduce comebacks and improve technicians’ billable rates.
*Basic Tech Training - Fuel Service Training, Carburetor Systems/Diagnostics 101, Electrical Basics 101, Propane Fuel Systems 101
7:30-9:30 am  10:00-noon  1:00-3:00 pm
*Advanced Tech Training - Two Stroke Engine Failure Analysis, Four-Stroke Engine Failure Analysis, Drivetrain Systems
8:00-11:00 am  noon-3:00 pm
*Requires pre-registration.

Dealer Summit,  Oct. 23 - 24 -  The Dealer Summit has been expanded to three sessions this year.  A light breakfast, sponsored by NAEDA, is included with the Thursday and Friday morning sessions.
8 - 9:30 am - *Dealer Summit Breakfast - “The Crystal Ball Manufacuturers‘ Panel,” featuring representatives of Briggs & Stratton, Husqvarna, Power Equipment Distributors and Scag Power Equipment
10 - 10:55 am - *Dealer Summit Special Report - “Contractor Buying and Attitude Trends”
8 - 9:30 am - *Dealer Summit Breakfast - “Dealer Best Practices Panel”
*Requires pre-registration.

Industry & Manufacturing News
The Toro Company to Acquire BOSS® Professional Snow and Ice Management Business

BLOOMINGTON, Minn.--(BUSINESS WIRE)--Oct. 27, 2014-- The Toro Company (NYSE: TTC) today announced that it has entered into a definitive agreement to acquire the BOSS® professional snow and ice management business of privately-held Northern Star Industries, Inc. The transaction is subject to customary closing conditions, including regulatory approvals, and currently is expected to close during Toro’s fiscal 2015 first quarter.

Based in Iron Mountain, Michigan, BOSS designs, manufactures and sells snowplows, salt and sand spreaders, and related parts and accessories, for light and medium duty trucks, ATVs, UTVs and loaders. BOSS sales in 2014 are anticipated to be approximately $125 million. To learn more about BOSS, visit

“With the addition of BOSS to our existing market-leading professional contractor businesses, we are even better positioned to strengthen and grow our relationships with these important customers by providing them with the innovative and durable equipment and high-quality service they need for each season,” said Michael J. Hoffman, Toro’s chairman and chief executive officer. “We’ve long been interested in the professional snow and ice management category. We are impressed with BOSS’ solid business performance and we are optimistic about the opportunities for growth through product line expansion and in international markets.”

Source: The Toro Company

Kubota to expand headquarters in northeast Georgia

GAINESVILLE, Ga. (AP) — State officials say Kubota Manufacturing of America plans to expand its headquarters in the Gainesville area, creating an additional 650 jobs.

Kubota makes tractors, RTVs and lawn mowers.

The Georgia governor’s office announced the expansion on Monday, saying Kubota Manufacturing of America will purchase 180 acres in Hall County’s Gateway Industrial Centre, which will add to its current operations.

With the expansion, officials say the company will employ more than 2,900 Georgians in two counties.

Source: Capital Press

Branson Tractors teams up in the fight against breast cancer

Dwight Thomas from Efland, North Carolina is the proud winner of the Branson Pink 2400 model tractor with a loader.  The drawing took place at the recent Sunbelt Show in Moultrie, Georgia.  The proceeds from this year-long promotion by Branson Tractors headquartered in Rome, Georgia will be donated to the National Breast Cancer Foundation (NBCF).

NBCF’S Mission is to save lives through early detection and to provide mammograms for those in need, which is accomplished through educational efforts, providing diagnostic breast care services, and providing nurturing online support services.  For further information regarding the National Breast Cancer Foundation, visit

Branson Tractors are the red tractors “Born of Steel” and are some of the heaviest tractors in their class.  More weight means more power to the rear wheels.  With all metal hoods and fenders, Branson Tractors range in horsepower from 24 to 80 hp. Visit today and find the right tractor for you!

Source: Branson Tractors

Kubota to introduce mid-range tractor line

Commercial livestock producers have, for longer than they care to recall, felt like the stepchild in the tractor world. Bigger machines designed to handle bigger hunks of real estate seem to have dominated the market, leaving many stockmen searching.

Kubota aims to change that with the introduction of M7-Series tractor line, three new mid-range tractors in the 130 to 170 horsepower range. This is the largest horsepower offering for Kubota in its tractor line-up to date.

“With the Kubota M7, we’ve set in motion a strategy for full-scale entry into new markets, setting our sights on commercial livestock and row-crop production customers, and readying Kubota to compete with other big players in the field,” said Todd Stucke, Kubota vice president, agriculture and turf division. “The M7’s ease of operation, technological advances and overall comfort factor will make it a top choice for hay producers as well.”

Source: Beef magazine

Mow Down Breast Cancer

Bush Hog culminated it’s 2014 “Mow Down Breast Cancer” fund raiser campaign at the Sunbelt Ag Expo in Moultrie Georgia by giving away a specially built “Pink Zero Turn”.   Howard Tunner from Monroe Georgia,  was the lucky winner of the Bush Hog ES2052 zero turn.


 Bush Hog kicked off its Mow Down Breast Cancer fund raiser at the 2014 National Farm Machinery show in Louisville Kentucky.  Throughout 2014,  Bush Hog sold tickets and accepted donations with all proceeds going to the Joy to Life.  The Joy to Life foundation  provides free mamorgrams and screenings to medically underserved women, provides grants,  and works to build breast cancer awareness.  In addtion, Bush Hog also sold specially made “Pink Bush Hog” merchandise featuring the pink breast cancer ribbon at shows and events.  All proceeds for these sales were donated to local breast cancer charites.

Gerald Worthington, President of Bush Hog commented “It is really exciting and fullfilling for the Bush Hog team to be able to get behind such a great project.  Our company supports womens health issues for our team members and that of our valuable Bush Hog customers”

Bush Hog is a leading manufacturer of rotary cutters in North America. The Bush Hog brand extends to zero turning radius mowers, tractor loaders, backhoe attachments, landscape tools and replacement parts. An extensive Bush Hog dealer network serves customers in the farm, commercial and consumer markets throughout North America.  Based in Selma Alabama since 1958, Bush Hog prides itself on building high quality “Bush Hog Tough” products.


Caterpillar Inc. announces leadership changes

Major changes in the executive office at Caterpillar Inc. were announced Friday, October 10. Three executives with more than 110 years of experience, collectively, at the company announced their retirements while new appointments established a new leadership order at Caterpillar.

Group Presidents Stu Levenick, 61, and Steve Wunning, 63, will both retire in early 2015 and Steve Gosselin, 56, VP with responsibility for the customer services support division, will retire after 35 years, effective Feb. 1, 2015.
Levenick is a Caterpillar group president with responsibility for customer and dealer support while Wunning is group president with responsibility for resource industries.

Group President Ed Rapp, 57, has been tapped to replace Wunning, effective Jan. 1, relocating from Singapore to Peoria.
Tom Pellette, 51, currently a Caterpillar vice president and president of Solar Turbines Inc., will replace Rapp as group president with responsibility for construction industries.

Rob Charter, 51, currently vice president with responsibility for the excavation division, will replace Levenick as group president.

“Ed has led the reinvigoration around the world of our construction business, which has resulted in improved profitability and performance in recent years,” said Caterpillar chairman and CEO Doug Oberhelman, who also lauded those retiring and their replacements.

Rapp has been a member of Caterpillar’s executive office since 2007, and he served as group president and CFO from mid-2010 until 2013 when he assumed his current role.

George Taylor, 53, currently general manager for Caterpillar’s global on-highway truck group, will replace Gosselin, effective Jan. 1.

Source: Journal Star


Legislative & Regulatory News
Canada warns U.S. to repeal COOL or face consequences

Canada is gearing up to retaliate against the United States after its third victory in the ongoing country-of-origin labelling dispute.

“We will target everything from California wine to Minnesota mattresses, not to mention the over $2 billion in U.S. beef and pork sales to Canada,” said federal agriculture minister Gerry Ritz.

The World Trade Organization ruled that U.S. amendments to the COOL regulation continue to discriminate against live imports of cattle and hogs into the U.S. marketplace.

COOL was implemented in 2008. On May 23, 2013, the U.S. revised the regulation in an attempt to come into compliance with the WTO.

Canadian livestock and meat producers said the amendments only made matters worse and the WTO agreed.

Source: The Western Producer

"Passive" Investors freed from CRP Tax

In a blow to the IRS, the Eighth Circuit Court of Appeals ruled Oct. 10 that Conservation Reserve Program payments to a non-farmer are rents from real estate and are not subject to self-employment tax.

If a 2013 Tax Court ruling in Morehouse v. Commissioner had been allowed to stand, many nonfarmers and other passive investors could have been subjected to a surprise 15.3% self-employment tax on their CRP payments, said Roger McEowen, director of the Center for Agricultural Law at Iowa State University. What's more, it could have established a precedent to redefine tax treatment of other types of passive income, such as cash rents or conservation easements.

"The court simply recognized that signing a CRP contract is not enough to trigger the definition of a trade or business," McEowen said. "At its core, CRP payments are rent, not farm income."

Source: DTN Progressive Farmer

Budget deficit falls to $483B, a six-year low

The federal budget deficit fell in fiscal 2014 to the lowest level since 2008, the Treasury Department announced Wednesday, October 15.

For fiscal 2014, which ended Sept. 30, the shortfall was $483 billion, 2.1 percent of gross domestic product (GDP). Last year, the deficit was 4.1 percent of GDP. In dollar terms, the fiscal 2014 deficit is the lowest since 2008, when the government ran a shortfall of $455 billion. It’s a “dramatically-reduced deficit,” Treasury Secretary Jack Lew told reporters at a morning briefing. “Coming down to below 3 percent of GDP is a meaningful step.” “Many Americans certainly know the deficit has been coming down quickly,” Office of Management and Budget Director Shaun Donovan added.

Source: The Hill


NAEDA Update Official Sponsor
Canadian News
Tax credit for children’s fitness to be doubled, says Stephen Harper

Parents with children in fitness activities will be able to reduce taxes payable by up to $150 per child annually as a result of changes to the Children’s Fitness Tax Credit (CFTC) announced Thursday by Prime Minister Stephen Harper. Parents can claim the enhanced credit in the spring of 2015 when they file their tax returns for 2014, Harper said.

Source: The Star

Ottawa plans to build public confidence in pipelines

The federal government will launch a “public confidence exercise” this fall to build support for controversial pipeline projects and re-assure people about safety and environmental concerns. Natural Resources Minister Greg Rickford also said Friday new pipeline safety measures, to be released this fall, will help convince customers and communities that shipping bitumen is safe.

Source: Edmonton Journal

As oil goes, so does Canada’s economy

Feel free to panic about oil. Okay, on a day when the stock market sell-off teetered on the edge of a soul-crushing rout (before bouncing back to merely awful), this might seem like I’m sounding the alarm bell about the wrong market.

Source: The Globe and Mail

Canadian economy on track to deliver tax breaks

Canada’s finance minister expects the economy to remain on track for solid growth this year and next, an outlook shared by private-sector economists who met with Joe Oliver on Tuesday as part of the government’s pre-budget consultations.

Source: Financial Post

A new mandate for Stephen Harper could bring radical change

Unless the prime minister jumps the gun on his own election law, Canadians are exactly a year away this weekend from having to decide who of Stephen Harper, Justin Trudeau or Thomas Mulcair will head the next federal government.

Source: Our Windsor

Wheat, canola boost exports to U.S.

The United States is becoming an increasingly important export customer for Canadian grain. It has always been a significant buyer of Canadian grain, but several factors have greatly increased the cross border flow. Exports south are growing faster than overall exports, resulting in the U.S. accounting for a larger percentage of the grain export pie.

Source: The Western Producer

Canadian Government announces additional investments in Agriculture

The Federal government has released information regarding a database that could potentially transform business for Canadian livestock producers. The announcement comes as a relief to consumers who are increasingly questioning where their food comes from, as well as its safety for consumption.

Source: Farms

Support strong for Canadian omnibus agriculture Bill

Most of Canada’s farming community is giving the federal government’s modernizing legislation, Bill C-18 a thumbs up during committee hearings this week.

Source: Better Farming


NAEDA, Association & Program Partner News
NAEDA extends sympathy to the Harry L. Rawley family

It is with great sadness that we inform you of the death of NAEDA Past Chairman (1990) Harry Rawley, of Bridgewater, Virginia.  He was a proud dealer and loved the industry.  Please keep Reba and the entire Rawley family in your thoughts and prayers. Below is a link to the obituary.

Consider a contribution to NAEDA's Equipment Dealers Foundation

NAEDA’s Equipment Dealers Foundation (EDF) was created to provide grants to meet the industry’s need for training resources, career advancements and scholarships.  Through the years, the EDF has expanded its efforts to help dealership employees affected by natural disasters.  Moving forward, your support is needed for research, grants and scholarships to continue to enhance our industry.

When faced with a disaster, the EDF has been able to step in and help.  The EDF has financially aided a number of dealers and dealer employees, thanks to the generous support of dealers, manufacturers, suppliers and affiliated associations.

The purpose is not to replace insurance coverage or the entire business economics; rather, the efforts through “bridge grants” of up to $2,500 help put food on the table, replace toothbrushes and toothpaste, put gas in the vehicle and generally help individuals get their everyday routine back as quickly as possible.  To date, the EDF has provided more than $200,000 to assist disaster victims.

In 2012 and 2013, EDF has offered a matching scholarship program in conjunction with dealers and affiliate associations, with the goal of helping dealers train the next generation of employees.  These scholarships, coupled with the other matching grants of the sponsoring dealer and affiliate associations, were used to help students interested in the equipment industry attend schools and receive training so they can be a part of our industry after graduation.  To date, 145 matching scholarships have been awarded to students.

Now is where you can help.  In order for EDF to assist when disaster strikes again—and it will—and to help do research and provide important industry data and education, and provide scholarships to students excited about our industry, we need your continued support.  Please consider a generous donation to the NAEDA EDF as we close out the year.
Please visit our website at to contribute online.

Thank you.

Tip of the Month


Tip of the Month:  What Should Never be included in Personnel Files?

The confidentiality of personnel files is of great importance. Personnel files must be stored in a locked, fire-proof file cabinet in a locked location that is only available to Human Resources staff. While most documents are kept within personnel files, confidential information, I-9 Employment Verification forms, and medical/leave records must be kept in folders or binders that are separate from personnel files.

Confidential information refers to any documents that include:
  • Date of birth
  • Medical information
  • Marital status
  • Religious beliefs
  • Social security information

Do you have questions about what else should be included in personnel files? Contact

From the NAEDA Office
NAEDA Board Approves Changes To Committee and Council Structures
Expanded opportunities for members to provide guidance on key issues.

At its recent meeting in St. Louis, the NAEDA Board of Directors approved sweeping changes to the structure of the association’s committees and councils. The changes are intended to encourage greater participation at the national level and offer enhanced opportunity for members to provide input on policies, strategies and key issues fundamental to their success.

Committee Structure

The board expanded the committee structure to include standing board committees, which address a specific responsibility of the board and standing association committees, which address a specific responsibility related to the association’s purpose and objectives.
Standing board committees include:
Audit and Finance: Monitors and reports the financial condition of the association.
Bylaws: Reviews the association’s bylaws to ensure they are up to date and accurately reflect the association’s procedures and operational guidelines.
Nominating: Communicates board volunteer opportunities to members and articulates the skills and experience needed for specific board roles.
Standing association committees include the following:
Diversity Leadership: Advises the board on options, strategies and programs that promote a diverse membership.
Editorial Board: Works with association staff and the publisher to identify story ideas and establish the editorial calendar for the association’s magazine.
Government Relations: Monitors federal legislative issues in the United States and Canada, and advises the board on options, strategies and programs to ensure a positive legislative environment for equipment dealers.
Industry Awards: Establishes the criteria, reviews the nominations and recommends to the board of directors the recipients of the association’s annual awards.
Manufacturer Relations: Monitors the complex relationship between manufacturers and equipment dealers, and advises the board on options, strategies and programs to address industry issues and concerns.
Member Services: Assesses the needs of equipment dealers by analyzing internal and external market research to identify opportunities to bring value to association members.
Membership: Develops innovative and comprehensive strategies that demonstrate the value of association membership to new and existing members, and builds increased awareness of the association’s purpose and objectives.
Regulatory Compliance: Monitors federal regulatory issues in the United States and Canada, and advises the board on options, strategies and programs to address dealer requirements.

Council Structure

The board expanded the council structure to provide additional forums to identify issues that affect the dealer-manufacturer relationship within specific markets and communicate these unique issues to the board.
Agricultural Equipment: Advises the board on policies, strategies and key issues fundamental to the dealer members who sell and service agricultural equipment.
Construction/Industrial Equipment: Advises the board on policies, strategies and key issues fundamental to the members who sell and service light construction equipment, forestry equipment, mining equipment and other industrial equipment.
Farmstead Equipment: Advises the board on policies, strategies and key issues fundamental to the members who sell and service farm related equipment/buildings, including grain- and forage-handling equipment, irrigation equipment, feed and processing systems, stabling, storage bins, drying systems, etc.
Equipment Line(s): Advises the board on policies, strategies and key issues fundamental to the members who sell and service specific manufacturing lines.
Powersports Equipment: Advises the board on policies, strategies and key issues fundamental to the members who sell and service powersports equipment, including ATVs, UTVs, snowmobiles, etc.
Outdoor Power Equipment: Advises the board on policies, strategies and key issues fundamental to the members who sell and service outdoor power equipment.
Rural Lifestyle: Advises the board on policies, strategies and key issues fundamental to the members who sell and service equipment within the following markets: hobby farmers, estate/acreage owners, landscape contractors, golf course operators and municipalities.
Shortline Equipment: Advises the board on policies, strategies and key issues fundamental to the members who sell and service shortline implements (planters, tillage, sprayers, etc.) and small-horsepower tractors.
Technology: Advises the board on policies, strategies and key issues regarding new technologies and services, which can be utilized by members and/or offered to their customers.

The expanded committee and council structure will better engage members, while providing an enhanced level of service and greater value. Over the next few months, I will provide additional information as we work to form these committees and councils.

As always, your ideas, issues and suggestions are welcome, so please feel free to contact me at or 636-349-6221.

Thank you for being a valued member of NAEDA.

RICHARD “Rick” LAWHUN is president/CEO of North American Equipment Dealers Association (NAEDA). The association provides educational, legal, legislative and financial services to approximately 5,500 retail agricultural, construction, large property/rural lifestyle and outdoor power equipment dealers in the United States and Canada. Rick can be contacted at 636-349-6221 or via e-mail at

To read this article in full, click here.




About NAEDA Update

North American Equipment
Dealers Association

1195 Smizer Mill Road
Fenton, MO  63026-3480
Phone: 636/349-5000 
Fax:  636/349-5443

NAEDA Update is provided as a service to members of the North American Equipment Dealers Association. This information may not be reprinted without permission from NAEDA.

The North American Equipment Dealers Association provides educational, legal, legislative, and financial services to approximately 5,000 retail agricultural, construction, large property/rural lifestyle, and outdoor power equipment dealers in the United States and Canada.

To subscribe to NAEDA Update by e-mail, send your request to or subscribe online at

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© 2014 The North American Equipment Dealers Association. NAEDA Update is provided as a service to members of the North American Equipment Dealers Association. This information may not be reprinted without permission from NAEDA.

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