NAEDA Newsletter
Saturday, April 25, 2015 Helping Dealers Succeed!

NAEDA Announces 2015 Manufacturer Awards

The North American Equipment Dealers Association (NAEDA) has announced the recipients of its Dealer’s Choice Award and Gold Level service awards for 2015. The awards are presented annually to manufacturers who receive exemplary ratings in twelve operational categories addressed in NAEDA’s Dealer-Manufacturer Relations Survey.

Recipients of the 2015 Dealer’s Choice Award are John Deere - Full-Line Manufacturer; LS Tractor - Tractor Manufacturer; Vermeer - Shortline Manufacturer; and Grasshopper - Outdoor Power Equipment Manufacturer.

“The Dealer’s Choice Award recognizes manufacturers that are doing an exceptional job of providing top-quality products, parts, service, and support to the industry,” says Blaine Bingham, NAEDA Chair. “These companies are to be complemented on their efforts to excel and assist dealers in key areas of our business operations.”

Companies recognized for Gold Level service are: Outdoor Power Equipment Manufacturers - ECHO, Exmark, Ferris, Scag, Shindawiwa, Stihl and Toro.  Tractor Manufacturers - Branson Tractor, Kubota Tractor, Kioti Tractor.  Shortline Manufacturers - Great Plains, Kuhn, Landoll, Landpride, MacDon, and Woods.

Dixie Chopper is the recipient of the 2015 Most Improved award for attaining the greatest percentage of improvement in overall ratings from 2014.

”The NAEDA Dealer-Manufacturer Relations Survey is one of the most important services the association provides its members and the industry,” notes Gail Halderman, Chair of NAEDA’s Member Services Committee. “This year’s survey experienced a significant increase in dealer input as we received more than 6,000 manufacturer ratings. We are extremely pleased with the level of participation and proud of the benefit this survey provides.”

NAEDA congratulates the 2015 award recipients and thanks all manufacturers for supporting the dealer-manufacturer relationship.   Press Release

NAEDA Solicits Board Member Nominations

Members of the North American Equipment Dealers Association are being asked to submit nominations for consideration as a board member. A healthy organization requires contested, vibrant elections, so dealer members are asked to consider adding their name to a ballot that will be voted on by member dealers later this fall. It’s a wonderful opportunity to help guide the national organization’s continued success, growth and development.

Member dealers who are interested in submitting their nomination for the board of directors are encouraged to review the “Board of Directors Election Guide” and complete the online “Candidate Nomination Form”. Once the nomination form is received, NAEDA staff will contact each candidate to follow-up on their nomination and answer any questions about serving on the NAEDA Board of Directors.

Board membership and your NAEDA membership will make you part of an elite group of industry leaders who are dedicated to the building the best business environment for equipment dealers worldwide. Please complete the Candidate Nomination Form as soon as you can to join this elite group.

NAEDA Scholarship Deadline Is Approaching

Sponsor a student scholarship - apply here using the attached application.  Deadline is April 30th.

NAEDA’s Equipment Dealers Foundation (EDF) administers an Annual Scholarship Program that provides financial assistance for advancing the skills and expertise of your employees and potential employees. Scholarships are available for individual classes, vocational training, associate degrees, bachelor degrees, and post-graduate studies. Applicants must be sponsored by a dealer principal, who agrees to provide a written letter of recommendation and matching funds up to $1,000 per sponsored applicant.If you have an employee or potential employee who is seeking additional training and/or professional advancement, please share the attached EDF Annual Scholarship Program Guide/Application and consider sponsoring one or two applicants. A well trained workforce is a productive workforce!

Applicants must use the Microsoft Word - EDF Scholarship Application that can be downloaded at Once completed, applications must be emailed to  no later than 5:00 p.m. CST on April 30, 2015. Incomplete and/or late applications will be deemed ineligible. Scholarship recipients and their sponsors will be notified via mail and/or email no later than June 30, 2015.

House Votes To Repeal Estate Tax

The House voted Thursday to repeal the estate tax, a longtime priority of Republicans that also spurred Democratic charges that the GOP is in the pockets of the rich. The 240-179 vote broke down largely on partisan lines.  The Hill

COOL Ruling Could Prove To Be Costly

Interested parties are waiting on a decision from the World Trade Organization (WTO) on the controversial U.S. country-of-origin labeling (COOL) rule. A decision could open the door for retaliation from Canada and Mexico.

The U.S. is appealing a WTO compliance panel’s decision, on a complaint filed by the two countries, that the COOL’s meat provisions – requiring labels that says where an animal was born, raised and slaughtered – are protectionist and violate global trade rules. The WTO says it will rule on the appeal by May 18. 

The appeal is the final step in the WTO process before plans for retaliatory tariffs to compensate for losses caused by the COOL rule can be officially discussed. Should the ruling be against the U.S., it potentially sets the stage for congressional action.

2015-2016 Canadian Federal Budget

John Schmeiser, NAEDA’s Vice President of Canadian Government Affairs, has prepared a report for NAEDA’s Government Relations Committee concerning Federal Finance Minister Joe Oliver Conservative government’s 2015-16 Budget presented in the House of Commons on April 21st. This budget can easily be called an election budget as many of the measure do not come into effect until after the next federal election; which is expected to be held this October. It will also serve as Prime Minister Harper’s platform as the election get closer. A complete copy Schmeiser’s report and analysis can be read here.

NLRB Challenges Language In Employee Handbooks

The General Counsel of the National Labor Relations Board has recently issued a memo that puts fine points on what is lawful in employee handbooks. The memo focused on rules related to confidentiality, professional conduct, harassment, trademarks, videography and photography and contacting the media.

It deemed unlawful handbook rules that were “overbroad” and could be interpreted as limiting employees’ rights. The 30-page memo included samples of language deemed unlawful and language deemed lawful. We recommend dealers review their handbooks after reading the memorandum.

To read the memorandum GC 15-04 in its entirety, click here.

KPA April Tip Of The Month: Customer Perception Is Reality

Some may view compliance as not necessary, overrated, annoying, a waste of time, and simply harmful to profitability. These are perceptions and as they say, perception is reality. Some employees may be tempted to act unethically when trying to make a deal. After all, the chances of getting caught are slim, right? Well, that’s one way of looking at it. Another way is to ask yourself what’s really more important: flying under the radar? Or satisfying your customers? When it comes to compliance and ethical behavior, the true payoff is customer satisfaction.  It really comes down to one simple premise - your customer’s perception is the only reality that should matter. To learn more about how to gain customer trust, contact  KPA


© 2015 The North American Equipment Dealers Association. NAEDA Update is provided as a service to members of the North American Equipment Dealers Association which provides educational, legal, legislative, and financial services to approximately 5,000 retail agricultural, construction, large property/rural lifestyle, and outdoor power equipment dealers in the United States and Canada. This information may not be reprinted without permission from NAEDA.

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