NAEDA Newsletter
Monday, September 01, 2014 Helping Dealers Succeed!

Your Assistance is needed - NAEDA Compensation and Benefits Survey

All dealers should have received an email and survey link via email to access the NAEDA Compensation and Benefits Survey. One of the most important areas of an Association's function is the collection, publishing and dissemination of important industry information to help members in the operation of their business.

NAEDA and the Affiliate Associations receive numerous questions from Dealer Members regarding compensation levels and incentive methods as well as benefit details on a regular basis.  It’s time to update this data and we need your participation to make the information valid and useful for your dealership.  

The survey incorporates many new elements to account for the various new dealership staff positions as well as corporate staff positions and structure.  The benefits section has also been enhanced to account for changes in health care laws and other areas. These additions were specifically requested by Dealer Members along with other suggestions from industry experts.

With a comprehensive survey comes a need for comprehensive commitment from Dealer Members to participate and provide the data.  The results will only be as good as the relevant data provided from each of you.  That is where we need your help by participating in this important survey.

Please note:  This is NOT the Cost of Doing Business Survey that some of you may have participated in May-June. That survey focused on company Financials.  This survey focuses on Compensation and Benefits information.  Your participation in this survey will prove to be a valuable resource to you. 

We know your time is extremely valuable but we ask that you please make the effort to input your dealership or corporation’s data.  Thank you again for your support and participation in this Compensation and Benefits Survey.


NAEDA Update Official Sponsor
Industry & Manufacturing News
John Deere Announces 400 additional layoffs

Deere & Company announced August 25 that it will place approximately 460 employees who work in the company's Waterloo, Iowa operations on indefinite layoff in response to current market demand for its products. Deere said employees were informed today of the layoffs, which are effective October 20th.

"Layoffs are never easy because we understand the significant impact this action has on our employees, their families, and the community" said Dave DeVault, factory manager. "We very carefully assess our workforce requirements to ensure we make the best possible decision to respond to various market conditions." 

When Deere announced third quarter earnings on August 13th, the company said it planned to reduce agricultural equipment production for the balance of the year. 

Deere has emphasized that the company must match the size of its manufacturing workforce with market demand to remain globally competitive. Deere had hired several hundred manufacturing employees in recent years to meet increased demand for products manufactured in its Midwest U.S. factories.

Source: John Deere news release

GIE+EXPO has it all -- Even UTVs

Attendees at the 2014 GIE+EXPO will find a new emphasis on work utility vehicles in Louisville this October. In addition to seeing the UTVs on the indoor show floor, attendees will be able to get hands-on with exhibitors offering test tracks in the Outdoor Demonstration Area. Also, attendees will have the opportunity to enter the Polaris Work UTV Giveaway! One lucky winner will have the option to select a Polaris BRUTUS, GEM or RANGER Work UTV. Each attendee will receive an entry with their show badge. To enter, they must drop off the completed entry at the Polaris indoor booth (7212) by the end of the show, Friday, Oct. 24. GIE+EXPO is set for October 22-24 at the Kentucky Exposition Center. Register today. Info:, 800-558-8767 or Facebook.

Long-term trends in rural depopulation and their implications for community banks

When the FDIC conducted the prior study in 2004, continued depopulation of much of America’s rural areas seemed to be inevitable, as many of these areas, particularly in the Great Plains, were caught in a slow, self-reinforcing circle of decline. Population trends have, in fact, worsened since 2000: Not only are depopulation trends now covering more of the country than they did in 2000, but also in many areas the depopulation is accelerating.

Despite these adverse trends, as of early 2014 there are a few favorable developments affecting population flows in pockets of rural America. Most significant is the advent of the energy extraction of shale oil and natural gas in parts of the rural depopulating Great Plains and Appalachia -This exploration activity requires significant manpower, and some of these areas have seen large increases in population. On a much smaller scale, positive population trends may be developing in some areas.

To read a copy of the report click here.

Deere announces third-quarter earnings of $851 million
  • Slowdown in farm economy contributes to lower profits for agricultural equipment.
  • Construction and forestry and financial-services businesses have higher results.
  • Full-year earnings forecast about $3.1 billion.

MOLINE, Illinois (August 13, 2014) — Net income attributable to Deere & Company was $850.7 million, or $2.33 per share, for the third quarter ended July 31, compared with $996.5 million, or $2.56 per share, for the same period of 2013. For the first nine months of the year, net income attributable to Deere & Company was $2.513 billion, or $6.79 per share, compared with $2.730 billion, or $6.97 per share, last year.

Worldwide net sales and revenues decreased 5 percent, to $9.500 billion, for the third quarter and were down 4 percent, to $27.102 billion, for nine months. Net sales of the equipment operations were $8.723 billion for the quarter and $24.918 billion for nine months, compared with $9.316 billion and $26.373 billion for the same periods last year. 

"Deere's third-quarter performance reflected moderating conditions in the global farm sector, which have negatively affected demand for farm machinery and contributed to lower sales and profits for our agricultural-equipment business," said Samuel R.  Allen, chairman and chief executive officer. "At the same time, our construction and forestry and financial services divisions had higher profit, showing the benefit of a broad-based business lineup. Overall, it was a quarter of solid performance, with income exceeded only by last year's record for the corresponding period." 

Source: John Deere


Legislative & Regulatory News
EPA Sends RFS to OMB

The Environmental Protection Agency sent the final Renewable Fuel Standard to the Office of Management and Budget on Friday, August 22 triggering a broader review of the proposal that could trim as much as 3 billion gallons of mandated biofuels production from the RFS.

The EPA received hundreds of thousands of comments on the proposal and during the past year there has been ongoing speculation about whether the agency would back off its proposed cut. EPA Administrator Gina McCarthy indicated in recent months that public outcry led the agency to take a closer look at its proposal. Some members of Congress, including Sen. Al Franken, D-Minn., said agency officials likely would not cut the RFS as deeply as proposed.

An EPA spokeswoman confirmed to DTN Friday that EPA forwarded the proposal to the White House Office of Management and Budget.

"Today, the 2014 RFS final standards were submitted for interagency review," the statement said. "Biofuels are an important part of our all-of-the-above energy strategy, helping to curb our dependence on foreign oil, cut carbon pollution and drive innovation. After an extensive public outreach process, we've received 340,000 comments that will help inform our final determinations. EPA will issue a final rulemaking after the interagency review process has been completed.

Source: DTN Progressive Farmer

Economists say Fed is on ‘the right track’: survey

A majority of economists believe the Federal Reserve is doing the right things to help repair the U.S. economy, according to a survey released Monday by the National Association of Business Economists.

The survey also showed that a vast majority of economists believe the U.S. economy is at little risk of inflation in the coming years.

In the association’s semiannual survey, 53 percent of economists said the Fed’s stimulus programs were “on the right track” for the U.S. economy while 39 percent thought the Fed was doing too much.

The Federal Reserve has been winding down a bond-buying economic stimulus program since December. Many investors and economists expect the central bank to start raising interest rates in 2015. It would be the first time the Fed raised interest rates since 2008. In the survey, three-quarters of the economists said they believe the Fed’s first interest rate increase will come in 2015.

Source: Suntimes

Obama hits the gas on regs

Groups that closely follow regulations are expecting the Obama administration to continue issuing controversial rules through the midterm elections, despite the political risk it could pose for Democrats.

With time running out on President Obama’s second term, federal agencies are hitting the gas on a number of regulatory initiatives that are central to the White House’s “go-it-alone” agenda.

The pace of rulemaking is a stark contrast from the months leading up to the 2012 presidential election, when the flow of rules came screeching to a near halt.

The expectation that the gears of the regulatory process will keep moving highlights how the president's desire for a second-term legacy sometimes conflicts with the short-term political considerations of congressional Democrats.

“We can’t underestimate the role politics plays in regulatory decisions,” said Stuart Shapiro, a former staffer at the White House’s Office of Information and Regulatory Affairs, who is now an associate professor at Rutgers University. “It’s important to remember that at the heart of regulations are political decisions.” 

Source: The Hill

Panel rules against U.S. in meat-labeling dispute

The U.S. has lost a key round at the World Trade Organization in a trade dispute with Canada and Mexico over meat labeling in a decision sent to all three countries in July.

Canada and Mexico opposed a new U.S. rule that requires more information on labels about the origins of beef, pork and other meats, which went into effect in November.  They took their case to the WTO, saying the rule hurts their competitiveness.

A final comment period from each country on the ruling was due on July 29th with a final ruling to be issued after that date. Once the final ruling is made, each country will have 60 days to appeal.

Canadian News
Canadian economy added 42,000 jobs in July, not 200 as Statistics Canada originally said

Turns out, Canada’s employment picture isn’t as bleak as it first appeared. After an unprecedented and massive revision, Statistics Canada said on Friday 42,000 jobs were created in July - not the measly 200 originally reported by the federal agency only a week earlier.

Source: Financial Post

Harper Government supports opportunities for women in the skilled trades

Ted Opitz, Member of Parliament for Etobicoke - Centre, on behalf of the Honourable Dr. K. Kellie Leitch, Minister of Labour and Minister of Status of Women, spoke on Saturday about the importance of recruiting and advancing women in the skilled trades.  Mr. Opitz made his remarks at the 2014 National Apprenticeship Contest, hosted by the Carpenters' Local Union 27 Joint Apprenticeship and Training Trust Fund in Toronto, Ontario.

Source: Newswire

Finance Minister Joe Oliver warns global tensions threaten Canada’s growth

Finance Minister Joe Oliver acknowledges that the Canadian economy is facing a challenging future, one that could see a fragile global recovery and geo-political risks hampering growth in employment and exports. Even so, he is standing by Ottawa’s pledge to cut personal taxes and balance the budget next year, when the Conservatives will head into a federal election campaign.

Source: Financial Post

Bank of Canada won’t follow Fed’s lead on interest rates, Poloz says

Bank of Canada Governor Stephen Poloz wants to make something perfectly clear: When the Federal Reserve starts raising interest rates, Canada’s central bank won’t necessarily follow immediately.

Source: The Globe and Mail

Stephen Harper embarking on annual tour of the North

Stephen Harper is set to embark on his annual trek to the North, his ninth time doing so since becoming prime minister. The Prime Minister's Office says this year's trip is meant to showcase the science, technology and research that are underway in the North.

Source: CTV News

Canadian farmers may harvest less Wheat and Canola in 2014

Canadian wheat growers will probably reduce output by 26 percent this year and canola production will also fall, the government’s statistics agency said today.

Source: AG Web

Minister Gerry Ritz Celebrates Seven Years in Agriculture Portfolio

Seven years ago today, on August 14th 2007, Gerry Ritz  (Battlefords-Lloydminister MP) was sworn in as the Minister of Agriculture, making him one of the longest-serving agriculture ministers in Canadian history.

Source: Farms

WTO rules against U.S. in Meat Label Case

A World Trade Organization panel has ruled against the United States in a trade dispute over meat labels with Canada and Mexico, according to a Wall Street Journal report.

Source: Wisconsin Ag Connection

Deep tax cuts opens Northern Front for U.S. Companies

Canada has become the latest frontier for U.S. companies fleeing the high cost of business, spurred by low corporate taxes and a policy that keeps international earnings out of the clutches of the Internal Revenue Service.

Source: Bloomberg

NAEDA, Association & Program Partner News
OPE Dealer Council to meet at GIE+EXPO
NAEDA’s OPE Dealer Council will meet on Wednesday, October 22 prior to GIE+EXPO in Louisville, KY.  The Council will meet jointly with OPE Councils of the Ohio-Michigan and Northeast Equipment Dealers Associations.  The Councils discuss key issues relative to the industry and bring forth requests and action items to be addressed by the association’s board of directors.  If you have any items for consideration to added to the meeting agenda please forward them to Joe Dykes at NAEDA at or 636-349-6205.
Early-bird registration discount deadline for GIE+EXPO September 11

GIE+EXPO 2014's $15 early-bird registration fee is available through Sept. 11 at

Early-bird Registration Discount Deadline for GIE+EXPO September 11

User-Friendly Tools Help Registrants Increase ROI

(Louisville, KY) - GIE+EXPO 2014's $15 early-bird registration fee is available through Sept. 11 at  From Sept. 12 until 5 p.m. EDT on Oct. 21, pre-registration will be $30. For those who wait to register during the show at the Kentucky Exposition Center in Louisville, Oct. 23-25, the fee will be $60 per person. 


Attendees have user-friendly tools that make the registration process easy; plus, registrants can schedule and manage appointments with exhibitors and set their agenda with real-timePersonalized Dashboards.  Through the dashboards, attendees can also manage their attendance in educational sessions and access exhibitors' brochures.


The Connect Me mobile smart phone app, which will be available through the App Store in early October, allows attendees to locate exhibitors that match their product interests before and during the tradeshow. They can also browse the entire exhibitor list, collect exhibitor electronic brochures and manage appointments. All data collected returns to the dashboard in real time. 


With Buyer Connect attendees are able to keep track of the exhibits they visit, download company information about those exhibitors, send individual e-mails to exhibitors' contacts and follow up at their convenience. Buyer Connect helps exhibitors keep track of attendees who stopped by their booth, create show reports and send e-mails to leads. 


Before and after the show, exhibitors can use the lead retrieval app CompuLEAD Smart, which enables exhibitors to connect with attendees on and off the floor using their own smart phones. 


In addition to the features on the dashboard, exhibitors will have the opportunity to use Exhibitor Invites, a fast and easy way to create and launch e-mail campaigns alerting customers to the products and services that will be featured at their booths, as well as the customer events they are planning during GIE+EXPO.


"Our No. 1 goal is to give attendee customers and exhibitors the best tools available to increase ROI and keep track of their GIE+EXPO participation before, during and after the show. The technology we are using makes that possible," said Warren Sellers, show manager.


GIE+EXPO's Invite-a-Friend program will award an iPad 3 to one lucky winner. To enter, register online; then send an online invitation to a friend. When that person registers, you will be eligible for the drawing. Instructions will be included in your registration confirmation email, and the winner will be announced at the show.


A big hit last year, the $10,000 Friday Giveaway will start at 1:00 p.m. on Friday, October 25.  Winners must be present to win $1,000 at 1:00 p.m., $2,000 at 2:00 p.m., $3,000 at 3:00 p.m. and $4,000 at 4:00 p.m. To be eligible, register for GIE+EXPO. An entry form with instructions will be mailed along with badges. The giveaway is sponsored by Belgard.


For more Information & Registration

GIE+EXPO's 2014 dates are Wednesday, Oct. 22, Dealer Day and Oct. 23-24 for all industry participants. The annual event is sponsored by the Outdoor Power Equipment Institute, Inc. (OPEI), Professional Grounds Management Society (PGMS) and Professional Landcare Network (PLANET).  HNA is sponsored by the Interlocking Concrete Pavement Institute (ICPI).


For information and online registration for the tradeshow and education program: Other contact points:, Twitter @GIE_EXPO and 800-558-8767/812-949-9200. 

Consider a contribution to NAEDA's Equipment Dealers Foundation

NAEDA’s Equipment Dealers Foundation (EDF) was created to provide grants to meet the industry’s need for training resources, career advancements and scholarships.  Through the years, the EDF has expanded its efforts to help dealership employees affected by natural disasters.  Moving forward, your support is needed for research, grants and scholarships to continue to enhance our industry.

When faced with a disaster, the EDF has been able to step in and help.  The EDF has financially aided a number of dealers and dealer employees, thanks to the generous support of dealers, manufacturers, suppliers and affiliated associations.

The purpose is not to replace insurance coverage or the entire business economics; rather, the efforts through “bridge grants” of up to $2,500 help put food on the table, replace toothbrushes and toothpaste, put gas in the vehicle and generally help individuals get their everyday routine back as quickly as possible.  To date, the EDF has provided more than $200,000 to assist disaster victims.

In 2012 and 2013, EDF has offered a matching scholarship program in conjunction with dealers and affiliate associations, with the goal of helping dealers train the next generation of employees.  These scholarships, coupled with the other matching grants of the sponsoring dealer and affiliate associations, were used to help students interested in the equipment industry attend schools and receive training so they can be a part of our industry after graduation.  To date, 145 matching scholarships have been awarded to students.

Now is where you can help.  In order for EDF to assist when disaster strikes again—and it will—and to help do research and provide important industry data and education, and provide scholarships to students excited about our industry, we need your continued support.  Please consider a generous donation to the NAEDA EDF as we close out the year.
Please visit our website at to contribute online.

Thank you.

Tip of the Month


Tip of the Month: Electronic Waste – A Growing Problem

What do I do with all of this electronic junk? The different vehicle Electronic Control Modules, the in dash GPS, the mp3/CD player, an old wiring harness, the Tire Pressure Monitoring System (TPMS) sensors, the motorized seat motors… 

Good question – difficult answer

First off – let’s get the easy question out of the way: what do you do with the batteries in these devices? All small batteries in electronic devices are considered universal wastes (a hazardous waste with lesser management requirements). So that button cell battery in the a computer, the TPMS device, and the vehicles key fob are all universal wastes if they have batteries and should be managed as such.

But what about the electronics surrounding the batteries?

The good news is that KPA has not seen any dealers cited by the federal EPA for illegal disposal of electronic components (without batteries). The bad news is that the EPA doesn’t make it easy to figure out what to do. They simply fall by the standard that the generator must make a waste determination. So how do you handle the determination? The canned, unhelpful answer is that you are supposed to crush up a sample and send it to a lab to have it tested to determine if it’s hazardous. The problem is that there’s no guarantee that one electronic component had lead solder or cadmium components and another didn’t. Therefore, there is really no long-term guarantee that one electronic waste stream will test as hazardous or not. 

California has a slightly different answer to the question of electronic waste. California has an electronic waste recycling program and essentially anything with a screen/monitor should be recycled through an e-waste recycling company. The good news is that because of the e-waste regulations, there are a lot of e-waste recycling companies and for no cost or minimal fees you can have your business e-waste picked up and disposed of.

OK so now what?

In most cases, if you recycle these components they are likely to be overlooked by regulators and in many cases they may not even be considered hazardous once recycled. So recycling is probably your best bet. Besides, there are likely some significant cost savings to be had by recycling rather than landfilling these wastes. 

From the NAEDA Office
A Brief Respite From Task Group Updates
Legislative and educational opportunities within the coming months.

Last month, I promised an update on the progress of the Governance/Structure Task Group. However, this month, I need to briefly change the focus of this column in order to provide timely information on a couple of upcoming opportunities.

Before we move on to this month’s topics, I want to point out that beginning with this issue of the magazine, you will see a number of design changes intended to make the magazine more attractive, user-friendly and in tune with the needs of its audience. Redesigning the magazine is one of many recommendations by the Communications Task Group. Over the coming months, we will introduce additional changes as we seek to enhance our communication efforts and better serve you, our member.
By the time you receive this magazine, Congress will be on its August recess. Our representatives and senators will be on the campaign trail until well after Labor Day, probably in a town near you. If you have an opportunity to visit with your members of Congress or the Senate, tell them about our key legislative priorities, which can be found in the NAEDA Update on page 34. Be certain to ask your representative or senator for a commitment to support these crucial legislative issues. We need your help to ensure a positive legislative environment for our industry!
The second item for your consideration is the Green Industry and Equipment Expo (GIE+EXPO 2014), Oct. 22–24, in Louisville, Ky. Everyone loves a great deal, and I believe this is one of the best bargains around—$15 for early-bird pre-registration. Here are just a few of the show’s highlights, which are included in the early-bird registration fee:

▶ Exclusive dealer preview of the trade show exhibits, Wednesday, Oct. 22, 3 p.m.
▶ Seminars for owners and managers from national dealership consultant Bob Clements
▶ New Products Showcase
▶ Dealer Resource Pavilion
▶ New products in 750 indoor and outdoor exhibits
▶ Hands-on product comparisons in the Outdoor Demo Area, Thursday and Friday, Oct. 23–24
▶ Show specials and giveaways, including a drawing for $5,000 from STIHL on Wednesday, Oct. 22
▶ Access to industry trends, best practices and competitive intelligence
▶ Free concerts and networking after-hours

Valuable Add-Ons

Tech training and certification through EET C will be offered on Oct. 22, with tracks in basic skills ($30 each class) and advanced skills ($45 each class), plus discounted certification testing.
New this year, the Dealer Day Keynote Lunch, sponsored by Gravely and ST IHL, will kick off the show.

Wednesday, Oct. 22
1:00–2:30 p.m., Decide: Work Smarter, Reduce Your Stress & Lead by Example. $25 (includes a box lunch). In this interactive presentation, New York Times bestselling author Steve McClatchy will teach participants how to perform at their personal best on a daily basis. Attendees will learn to focus on results and the true drivers of performance; regain critical planning and personal time; and dramatically increase work/life engagement.
The Dealer Summit, presented by NAEDA and GIE Media, has been expanded to three sessions this year at the Kentucky Expo Center.

Thursday, Oct. 23

8:00–9:30 a.m., Dealer Summit Breakfast: The Crystal Ball Manufacturers’ Panel. $25 (includes a light breakfast). This includes a Q&A with leading outdoor power equipment manufacturers.
10:00–10:55 a.m., Dealer Summit Special Report: Contractor Buying and Attitude Trends. $15. Research results that will help dealers be more effective in marketing to landscape and lawn care contractors will be reported.

Friday, Oct. 24
8:00–9:30 a.m., Dealer Summit Breakfast: Dealer “Best Practices” Panel. $25 (includes a light breakfast). Top dealers will address issues related to sales, marketing, regulatory compliance, employee benefits/compensation and key areas of running a successful OPE dealership.
Mark your calendar and plan to attend GIE+EXPO 2014, and bring your team! I will be there along with the NAEDA OPE Dealer Council and staff to listen and learn about your dealerships and issues affecting your operation. The education and training sessions, new-product demonstrations and networking opportunities are well worth the investment. The deadline for the early-bird discount is Sept. 11, so register today at I hope to see you in Louisville!
As always, your ideas, issues and suggestions are welcome, so please feel free to contact me at or 636-349-6221.

Thank you for being a valued member of NAEDA.

RICHARD “Rick” LAWHUN is president/CEO of North American Equipment Dealers Association (NAEDA). The association provides educational, legal, legislative and financial services to approximately 5,500 retail agricultural, construction, large property/rural lifestyle and outdoor power equipment dealers in the United States and Canada. Rick can be contacted at 636-349-6221 or via e-mail at

To read this article in full, click here.


About NAEDA Update

North American Equipment
Dealers Association

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Phone: 636/349-5000 
Fax:  636/349-5443

NAEDA Update is provided as a service to members of the North American Equipment Dealers Association. This information may not be reprinted without permission from NAEDA.

The North American Equipment Dealers Association provides educational, legal, legislative, and financial services to approximately 5,000 retail agricultural, construction, large property/rural lifestyle, and outdoor power equipment dealers in the United States and Canada.

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