Outdoor Power Equipment (OPE) dealers enjoy all of the benefits of membership in a NAEDA-affiliated association, plus OPE members are represented by the OPE Dealer Council, an official council of NAEDA. The council works on behalf of OPE dealers to improve manufacturer relations, government relations, legislative outcomes, and regulatory concerns at the federal level.
The OPE Dealer Council is made up of dealers who advise NAEDA and its board on issues related to the outdoor power equipment industry. The council is also a sponsor of dealer educational seminars at the annual GIE+EXPO in Louisville, Ky.
The top three priorities of the OPE Dealer Council are to:
- Establish a NAEDA OPE Industry Relations Task Force that will regularly meet with manufacturers on OPE dealer issues.
- Explore the development of an integrated Internet and social media network strategy that includes content recommendations that OPE dealers can effectively use for advertising and promotion of a dealer's products and services. This priority also includes working with manufacturers to address the creation of electronic marketing strategies and co-op advertising payments.
- Address Internet advertising policies of manufacturers that allow unfair competition.
NAEDA OPE Dealer Council Mission & Vision Statement
In February 2014, NAEDA OPE Dealers Council met and proposed a new Mission & Vision Statement with goals and objectives for presentation to the NAEDA Board of Directors. See attached Mission & Vision Statement.
In March 2014, NAEDA formally responded to the OPE Dealer Council Mission & Vision Statement addressing the issues. See attached NAEDA Response.