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NAEDA has compiled and published its comprehensive report on Dealer-Manufacturer Relations. Using a noted third-party survey and data collection and reporting apparatus, NAEDA asked dealer-members throughout North America to rate their manufacturers on twelve key operating categories. The 68-page report is being released this week to dealers (through their regional affiliate associations) and the manufacturers.
The information can be used to monitor how manufacturers compare with other manufacturers when assessing potential business partners. Manufacturers can use the summary as a baseline for areas of improvement within their organization and the industry as a whole. The aim is to have serious discussions about industry best practices in these key business areas.
Over 3000 total evaluations were submitted from dealers throughout North America evaluating twelve categories of dealer/manufacturer relationships, a significant increase from previous years. This report includes summaries of these survey categories for 46 manufacturer/brands also up from last year. These companies received a sufficient number of responses necessary to provide meaningful analysis of results. The brands included in the report reflect the diversity of products sold and serviced by dealers.
The survey results are broken down into four sections for comparative purposes: 1) All Manufacturers, 2) Ag Manufacturers/Shortlines, 3) OPE Manufacturers and 4) Major Tractor Manufacturers. Each brand’s mean score for each category is measured against the mean for all 46 manufacturers, plus each manufacturer in the company’s specific section. In addition, each company is measured separately against the mean for all manufacturers combined in bar graph form.
NAEDA has also announced the inaugural Dealer’s Choice AwardsSM for 2013. The designation was awarded to the manufacturer scoring highest total scores from the twelve evaluated categories on the survey among three sections – Major Tractor Manufacturers; Ag/Shortline Manufacturers; and OPE Manufacturers. Congratulations to this year’s winners Kubota Tractor, Vermeer and Hustler Turf.