The Dealer Institue

In an equipment dealership, operational excellence is all about continual improvement, efficiently meeting your business goals and making sure that your staff is engaged and delivering exceptional customer service.

The Dealer Institute is a division of WEDA created as an all-inclusive integrated approach to training and development to help WEDA members achieve long-term success. 

Through Dealer Institute, you get access to a wide variety of affordable training programs and consulting services that can be delivered in the way that works best for you.

Education and Training

The Dealer Institute has a proven track record for providing real-world answers to today’s business challenges. Whether you are looking for a quick learning experience, or a more in-depth solution, we can help. 

  • our online campus puts you in charge of where and when learning takes place
  • on-demand webinars keep you current on the industry’s emerging challenges and opportunities
  • one-day courses provide high-impact education and actionable take-aways
  • module-based courses let your staff dig deeper for in-depth learning that builds over time
  • on-site training and workshops bring custom solutions right to your dealership

Consulting Services

Our qualified, experienced consultants are available to review the financial, operational and management health of your dealership and bring you powerful solutions to move your business forward.

Our team visits your dealership, provides an evaluation of your organization (or a single department), then designs a customized solution to suit the unique challenges of your dealership. Let the Dealer Institute specialists help you fine-tune your business, highlight opportunities and enhance the profitability of your organization.

  • on-site consulting services to address key processes and increase your efficiency and profitability
  • customized special projects to answer your unique questions
  • peer-to-peer learning and performance groups to learn from those who’ve been-there-done-that

Developing People to Grow Your Business

Want to stay current on topics affecting the equipment dealer industry? Subscribe to our WEDA CONNECT podcast for the latest in industry news, government affairs and manufacturer relations. We also discuss business best practices, technology and marketing for equipment dealers. Don’t miss this podcast!


United States: (800) 762-5616
Canada: (800) 661-2452


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