WOMEN IN INDUSTRY
HELPING YOU FIND AND FORGE YOUR OWN PATH
An initiative to draw qualified women professionals to the construction and agricultural equipment dealer industry.
The NAEDA Women in Industry Founders Group, a group of women in c-level, general manager and dealer principal positions from NAEDA membership, have been meeting monthly since September of 2020. During their video conference calls, the founder’s group discusses common business issues relating to women and the industry in general and discuss how to attract more women into the industry and ensure their success.
To inspire and draw women into the equipment dealer industry by offering resources and a network that foster professional success while furthering the mission of the NAEDA.
Helping You Achieve Success
Unlock Your Full Potential
“Our industry has historically been male-dominated,” said Kim Rominger, President & CEO of NAEDA. “But we’re seeing more women in dealerships and in leadership roles and we want to make sure those women feel welcome and empowered in their roles. Anne, as an industry leader herself, is a perfect facilitator for this group and we’re proud to have partnered with her on the Women in Industry Initiative.”
Women in c-level, general manager and dealer principal positions
Discusses common business issues relating to women and the industry in general
How to attract more women into the industry and ensure their success
There is no additional charge for dealership members to participate.
Anne Salemo is the facilitator and founder of the Women in Industry Initiative at the EDA. Building on her experience as a CPA serving a large construction equipment company while at KPMG, Anne began her career in dealership management systems in 1988 with her father Gerry Fricke, original founder of Charter Software. She later acquired Charter Software in 1996 and achieved significant growth during her tenure until 2019 when Anne sold Charter Software to Constellation Software. Anne is well-known and respected by industry peers as a dealership business expert and has made presentations to regional and national dealer/distributor associations and regional and national CEO organizations. She’s collaborated with virtually every consultant in the farm equipment industry.
What is EDA’s Women in Industry (WII)?
professional success while furthering the mission of the NAEDA. Basically, it is a group of women who are working hard at helping more women be successful in the equipment dealer industry.
Are associate members allowed to participate?
How much does it cost to participate?
Is this a big time commitment?
How can I get involved?
to women at all levels of the dealership organization. If you are interested in becoming a mentor or mentee or want to be part of a future WII group, please contact us.
Can men become members of WII?
to get male perspective as we move forward. This can be done through EDA’s feedback loop or by contacting a board member.