Annual Assessment
DEALER-MANUFACTURER RELATIONS SURVEY
Conducted annually, this survey provides important operating assessments for dealers and the primary manufacturers they represent.
Through the Dealer-Manufacturer Relations Survey, equipment dealers rate their manufacturers in key business categories such as product quality, availability and technical support; parts availability, quality and return policy; communication, warranty and marketing/advertising support.
Responses are kept confidential and reported only in aggregate. The report is distributed to NAEDA dealer members and survey participants. Manufacturer members receive the report as a member benefit, and non-member manufacturers may purchase it.
Beginning with the 2026 survey, the Dealer-Manufacturer Relations Survey is conducted by Dealer Institute for the Equipment Dealers Foundation. The survey report provides key information to support and enhance NAEDA’s Manufacturer Relations efforts on behalf of dealers.
- Dealer Benefits:
- Communicates areas of strength and possible needs for improvement of their represented manufacturers
- Evaluates potential new product lines and companies to carry
- Provides competitive comparisons of product linesÂ
- Manufacturer Benefits:
- Opportunity to promote their positive performance to their dealer network, the industry, and end users based on annual survey results
- Ability to use the results to support change and improvements in their organizations
- Monitor performance annually in the 12 key areas of the dealer-manufacturer relationship compared to competitive lines
- Manufacturer-Member Benefit Only – Ability to conduct follow-up surveys to respondents anonymously to obtain more specific customized data.
Report is free to NAEDA Members!Â
If you are a member or participated in the survey and did not receive your complimentary copy of the report, email info@naeda.com.
Those who are not members and did not participate may purchase a copy using the link below.
