Annual Business Study
COST OF DOING BUSINESS STUDY
This study is based on a comprehensive survey of equipment dealerships and is designed to be representative of the equipment dealership industry as a whole. The study provides benchmark data and industry trends, enabling dealership owners and managers to compare their operations to those of their peers, and identify areas where they can reduce costs, improve efficiency, and boost their bottom line. PDF Order Form
**2025 Cost of Doing Business Study Available in October 2025
FLOORPLAN INTEREST DEDUCTION AMENDMENT
The Cost of Doing Business Study played a pivotal role in informing lawmakers about the consequences of eliminating the floorplan interest deduction for equipment dealers. This influential study was instrumental in helping NAEDA secure the floorplan interest deduction amendment in 2018, a measure that continues to benefit dealers today.
ADVOCACY
This study is used to educate lawmakers on the impact of new laws, regulations or changes that can affect dealers.
BENCHMARKING
Compare industry benchmarks against your dealership
IDENTIFY TRENDS
Analyze and establish trends to help make informed decisions
How to participate
The annual Study is made possible through the cooperation of the participating dealer associations and their equipment dealers who provide detailed financial and operational information for their individual companies. Questionnaires are emailed to all dealers in the participating association territories to collect detailed financial and operational information for the respective year. All completed questionnaires and financial reports were returned to Equipment Dealer Consulting, LLC., with the data being compiled by Curt Kleoppel, CPA, CVA, and his accounting team. All individual company responses are treated as strictly confidential.
FINANCIAL STATEMENT SUBMISSION DEADLINE IS AUGUST 1, 2025
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How to submit financials
For more information on the 2025 Cost of Doing Business Study or for more details on the specific results from other geographic areas of North America, please contact your local association office or contact Curt Kleoppel at curt@naeda.com or Lonnie Finch at lfinch@naeda.com.
There are two ways to submit your financials:
- Submit financials through our secure file share link that is sent directly to our team. Please include the CODB Dealer Form with your financials.
- Submit financials by email or mail. Please include the CODB Dealer Form. The Financial Spreadsheet Form is available if you wish to manually enter the information.
- Email to Lonnie Finch at lfinch@naeda.com or mail to Equipment Dealer Consulting, LLC at 10100 N Ambassador Drive, Suite 310, Kansas City, MO 64153
About Study
The Cost of Doing Business Study, conducted annually by Equipment Dealer Consulting, LLC and published by NAEDA, offers comprehensive insights into equipment dealership operations. It analyzes key performance indicators, operating costs, and expenses across personnel, facilities, inventory, marketing, and other critical areas.
This benchmark study enables dealership owners and managers to compare their performance against industry peers, identify cost-saving opportunities, improve efficiency, and enhance profitability. Based on confidential financial data from 2023, the 2024 Edition provides industry trends and benchmarking tools to guide goal setting, budgeting, and business valuation, ensuring data remains anonymous and representative of the broader industry.
